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Email marketing is the same as regular snail mail marketing with key differences, one it’s via email, and two, the reader has actually signed up to receive the email, unlike with most regular snail mail advertisement. Also, most importantly, it’s not wasteful and it doesn’t kill trees. Email marketing starts with a website with an attractive web design which brings searchers and readers. They are given the option to sign up for your regular email updates and from there you start with your email marketing. 

You either create a web design template for your emails and send out a regular newsletter to your readers, or send out a different email whenever you have an update to notify the readers or a special offer for them. Either way, no matter how you want to go about email marketing you will surely find that it’s not easy to get them to actually open your emails, even if they signed up for them. With hundreds of new emails received every day it’s easy to get lost in the crowd.

In order to increase the chances of your email being opened you will need to take advantage of the 3 seconds that you are given to impress the reader. As they scan their emails they look both at the email that sent them as well as the subject line. The subject of an email determines if it will be opened. If the subject isn’t interesting or not specific enough, then the chances are the email will be marked to be deleted along with the rest of the emails that failed to impress. So instead of using a standard „Newsletter: Issue #56” subject, try and make it more interesting. Give the reader an insight to what they can expect. Try and offer the key points which you think will be most interesting to readers, but keep it short.

With some emails accounts and programs, such as Outlook, you are given more options to impress. Aside from the initial subject line, the reader is given a quick insight to the actual email. This is usually the first sentence or in some cases the first couple of lines of the email. Don’t miss out on this opportunity and make sure that when you do your web design of the email that you leave space above to do a short summary of the contents of the email.

Email marketing is a very successful and inexpensive form of advertisement. You will need a website with proper web design with options for searchers to sign up to receive your emails. From there you have a very short moment to actually get the readers to open your emails. Make sure that you focus on the subject line and the first couple of links of the content of your email. It’s important if you want to have a successful email marketing advertisement campaign.