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Published : October 28, 2010 |
Author : simon87
Category : Real Estate | Total Views
: 168 | Unrated
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It is necessary to have a steady supply of great deals to run a successful real estate investing business. Motivated sellers who NEED to sell their houses are the biggest source of such deals. These houses must have equity of meet your buying criteria to be profitable. Your primary marketing goal must therefore be to attract motivated sellers who are ready to sell their houses today. Here are a few tips you can use to attract tons of motivated sellers. 1) Online Sources The most basic requirement is a good real estate investor website that pre-educates, convinces and pre-screens motivated sellers for you.
Of course, the website must be well optimized for search engines so motivated sellers can easily find you.
Secondly, you must submit your business (and your real estate investor website of course) to local searches in the search engines. This way, motivated sellers in your local area will be able to find you right where you do business.
Advertise that you buy houses in online sources like Craigslist.com, and always make sure they land on your website. Your website should be able to do the rest.
A good real estate investor website is suggested t the foot of this article.
2) Driving in the neighborhood If you buy and sell houses in a local market, this option will apply to you. Your farm area should be well defined. When hunting for wholesale deals I drive around middle income areas where I can find abandoned houses.
You will identify abandoned houses by overgrown yard, busted mailbox or filled up with un-collected mail.
I take the pictures and address and look up the property in county records. The owners receive We Buy Houses marketing post cards.
All the direct marketing campaigns should drive the motivated sellers to your website and also provide a phone number.
3) People in legal trouble This should be your main source of motivated sellers. People who are facing tax liens or other liens, people in divorce, people who have inherited property, burned landlords filing for eviction, people who own more than one home, etc
In my local market there is a subscription daily publication called Daily Commercial Record. I get a summary of all records filed in the local court system. I hten filter the leads I need such as divorces, liens, etc.
If these people own property, they join my post card mailing list. This generally provides more motivated seller leads than I can handle.
If you do not have a similar publication in your market, you should be able to get similar information from your local counties.
4) Expired Listings Everyone in this category is a seller, and are motivated enough because they have been unable to sell. A Realtor should help you get these leads.
I always check how long they have owned the house before they can get into my mailing list. I am looking for deals with equity and people who have owned their houses for about 10 years.
5) Newspaper advertising Run short ads in the classifieds in your local market. Always drive these leads to your website instead of a phone number.
Simon Macharia invests in real estate. His business is run from an automated real estate investor website that pre-screens and pre-negotiates with motivated sellers.
Learn how you can automate your real estate investing business with a database-driven real estate investor website, from http://www.RealEstateInvestorsWebSites.net
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