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Direct marketing is one of the fastest ways of locating great real estate investing deals by targeting motivated sellers.

 This article shows you how to reach that willing motivated seller, get their attention and seal the deal.

1)    Target motivated sellers
A motivated seller is someone who needs to sell their house.

They must sell it to get out of a financial situation.

Maybe they are behind in mortgage payments, in foreclosure, or facing this possibility real soon.

 Motivated sellers are easy to negotiate with and have no problem taking a deep discount to sell fast.   Sometimes the houses need repair making it hard to sell.   Such properties are best bought by real estate investors.

 First, get a targeted mailing list of motivated sellers.  The best way to do this is looking for people in  legal trouble who own real estate.

Such people could be going through divorce, have inherited property, have bad tenants, are making more than one mortgage payment, are facing liens, etc.  You find this information from public records.

 People who are trying to sell unsuccessfully through the MLS can easily become motivated sellers.  Get with a Realtor to get these types of motivated sellers.

 Target people who have probably built equity, e.g. if they have owned the property for 10 years.

2)    Get a real estate investor website and phone number:
 Before you start your marketing, you must get a real estate investor website and a phone number.

 The real estate investing website will pre-educate motivated sellers and when you receive their information, they are fully pre-screened so it takes you just a few minutes to tell whether it is a deal or not.

 Some will submit their information through the website, others will call.  A website saves you lots of time and headache because it tells your story in your absence, and presents pre-screened and pre-negotiated deals for you.

And it does this at no extra cost for you.
When someone calls instead, chances are you may have to talk to them for 10 minutes only to find out the deal cannot work.  This gets tiresome very quickly.

A good real estate investor website is suggested  at the end of this article.

3)    Send out your mail pieces
My most preferred method of reaching motivated sellers is post cards. I design my post cards from overnightprints.com.    The postcard must instantly capture their attention and deliver a brutal, direct message. I like the We Buy Houses, Get Cash For Your House, etc.

 You must get their attention in 10 seconds or it gets trashed.

 The cards I design are brightly colored and glossy so they cannot miss them.

Always make sure your website address is prominent so they submit their information through your website instead of calling you.   Of course you must provide a phone number because some will still call.

 Two postcards 30 days apart should be enough.

 Probate leads receive a sympathetic, personal letter for 6 months.

4)    Close the deals
Once they call or submit information from your real estate investor website, determine if it is a deal or not, then follow up with the good deals through closing.

Simon Macharia is a real estate investor buying and selling houses in Dallas, Texas. Learn how an interactive investorswebsites.net/">real  estate investor website can help you automate your real estate investing while pre-screening and pre-negotiating with motivated sellers for you. Visit investorswebsites.net/">http://www.realestateinvestorswebsites.net for more information.