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Counterfeiting and Consumer Trust In The Health Supplement Industry
Published : November 05, 2010 | Author : sdflsdq12 | Unrated |
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 When a company uses the credibility of a high quality branded ingredient to build the reputation of a finished product, then quietly switches this key ingredient for a low quality 'knockoff,' I call this nutritional counterfeiting. Consumers think they are taking the original product because the packaging looks identical minus the little branded ingredient logo, but what they don't know is that the key active ingredient has been switched out for one which may not give them the results of the first ingredient.
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